AdBlock Chrome hits 10 Million+ Users
Ad blocking is more than a fad
In early October 2012, the number of AdBlock Chrome users reached 10 million. Just one month ago, 9 million people were using AdBlock. So after some difficult number crunching, we can conclude that 1 million people are new to AdBlock. Jokes aside, that is a huge increase for one month’s time.
We also have to consider that Chrome Adblock Plus (beta) users are 5.2 million. So, we have at least 15.2 million ad blocking users on Chrome! Plus, 15 million more ad blocking on Firefox!
So, what does this mean?
Internet ad spend is $88.4 billion in 2012 (Source: ZenithOptimedia).
And due to an increasing number of AdBlock users, about 6% of all ads are blocked (Source: dSero Analytics).
This equals a whopping loss of $5.3 billion this year. Small, medium and large publishers are taking the hit.
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